Most companies try to reach senior decision makers. We give them a reason to engage.

We build programs around the relationships you are trying to create: executive interviews, original research, written intelligence and live conversations, in front of an audience you cannot buy anywhere else.

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2.5MLinkedIn communityThe largest marketing community on LinkedIn.
95of the Fortune top 100Have members inside the community.
50%+VP level or aboveSeniority is consistent across every episode.
93%Average completionSenior leaders stay to the end.
Where we help

What are you trying to achieve?

Open
You cannot get to the people who decide.

There is a company you have been trying to open for two years. You know who matters. You have no reason to call them that they would find interesting.

We give you one.

Grow
You are already in the account, and you want more of it.

You work with one region, division or team. You want to build relationships elsewhere in the business, but another sales message will not get you there.

A conversation they would value can.

Deepen
You have the relationship. You want it to matter more.

Your best clients and partners hear from suppliers constantly. Giving one of their senior people a credible platform creates value for them before you ask for anything in return.

Recognition travels further than another message.

Lead
You want to own a conversation in your category.

There is an argument happening in your market and somebody is going to become the reference point.

Original research, senior voices and consistent editorial presence are how you become the one who does.

How a program is built

We start with the objective, not a package.

A company chasing six named accounts and a company launching a category need very different years. We agree what you are trying to achieve, then build it from three things.

Access

Conversations with the senior people you want to know. You tell us who matters to your business. We pursue them editorially, on our terms, and produce every conversation that lands in full. Recorded in London, New York and at Cannes Lions and Advertising Week.

Evidence

Original research built from surveys and senior interviews, launched with an episode and a briefing series. Alongside it, written intelligence drawn from 140 conversations already on the record.

Reach

Contributed articles under your own byline, carried into a community of 2.5 million marketers where a typical post reaches around 14,000 members. Video, clips and permanent pages at businessof.co.

Every program is handled directly by John Horsley and Justin Cooke. We work with a small number of organisations at a time and we are deliberate about the fit. The first call is a scoping conversation: your objectives, the accounts or the market that matter to you, and what it would take to get there.

Senior leaders featured on The Business of Marketing.

Sir Martin Sorrell, Executive Chairman , S4 Capital Sir Martin Sorrell Executive Chairman S4 Capital Jennifer Kattula, GM and CMO, Microsoft Advertising, Microsoft Jennifer Kattula GM and CMO Microsoft Advertising Christine Cook, Chief Commercial Officer, Bloomberg Media Christine C. Cook Chief Commercial Officer Bloomberg Media Emma Armstrong, CEO at BBDO NY and Global Transformation Officer at BBDO Worldwide , BBDO Emma Armstrong Chief Executive Officer BBDO Stephan Pretorius, CTO , WPP Stephan Pretorius Chief Technology Officer WPP Milka Privodanova Milka Privodanova VP Marketing Solutions LinkedIn Shafqat Islam Shafqat Islam Chief Marketing Officer Optimizely Christie Sclater Christie Sclater SVP Global Marketing Clinique Lori Goode Lori Goode Chief Marketing Officer Index Exchange Andrew Bialecki Andrew Bialecki Co-CEO and Co-Founder Klaviyo Dawn Miley Dawn Miley Senior Director, EMEA Growth Marketing Adobe Jem Lloyd-Williams Jem Lloyd-Williams President Mindshare David Keene David Keene European CMO Wipro Dana Bodine Dana Bodine VP of Marketing Trustpilot Justin Reid Justin Reid Senior Director, Global Partnerships Tripadvisor
Keep the conversation going
“It’s less than 5% who are in-market at any one time. Not everybody is ready for a salesman to call them right now, but they might still be interested in a thought-leadership topic.”
Dawn Miley
Senior Director, EMEA Growth Marketing and UK Regional Marketing, Adobe
Episode 88
Before you get in touch

Start with the media pack.

The audience, the geography, which of your accounts are already inside the community, and everything we publish. No form, no gate.

Download the media pack

Let’s start a conversation.

Tell us about your objectives, your market and the accounts or topics that matter to you. We will come back to you and set up a call.